A smarter voice assistant

With updated intelligence, Bixby in your Samsung AI TV is the perfect center of your Al home. It can process multiple commands at once, and it's better at grasping the wider context. Enjoy smoother conversations, easier searches, more intuitive reactions and seamless device control.

Settings that intelligently optimize picture and sound

Al Mode offers a quick-access menu to adjust adaptive picture and sound settings, intelligently optimizing your TV experience to your surroundings and the content you're watching.

Intelligently enhanced color expression

Al recognizes each scene and enhances color expression accordingly, so your viewing experience becomes more vivid and dynamic.

A brighter cinematic experience with a wider range of contrast

Meet a new level of HDR that dynamically analyzes each scene to deliver better brightness and contrast. Quantum HDR+ creates more immersive colors and richer details, allowing you to enjoy a better cinematic experience. HDR 10+ now streaming on OTT services.

Enjoy a full range of authentic colors

As a trusted symbol of color fidelity by industry experts, 'PANTONE Validated' certifies the accurate expression of 2,140 PANTONE colors and 110 newly-added skin tone shades. So you can be sure that you're getting a rich, true-to-life viewing experience.

Improved picture clarity with smooth motion

Experience a clear picture as your TV estimates the movement between frames, then uses that information to improve motion smoothness for subsequent frames.

Fine-tune your game settings as you play

Optimize your gameplay even more with Game Bar. Samsung TVs give you a handy in-game menu for settings like FPS, input lag, minimap zoom and more. It also lets you apply ultra-wide aspect ratios of 21:9 and 32:9 to expand your view on bigger screens.

Immersive lighting that syncs with your game

Create a dynamic atmosphere with smart lights that sync to your content. Samsung TVs can analyze the colors and movements on screen, then signal to Hue lights for matching effect - resulting in an incredibly immersive viewing experience.

Personalize your screen experience

One UI Tizen provides a personalized screen experience. With Samsung Tizen OS, it delivers all the latest innovative Samsung features. Your experience is also secured by Samsung Knox across SmartThings devices. Plus, One UI Tizen will support Tizen OS upgrades.